| 'warm
electro for cold ears' was first launched
in december 2002 out of a desire to bring together electro bands
who write melodic pop with a strong element of performance. the
name is partly a reference to the time of year that we launched
& the 'cold' electroclash music that we were trying to separate
ourselves from. the name has since been shortened to simply 'warm
electro' but the sentiment remains the same.
|